![]() And then I started to realise I was very interested in the digital space. And I had had my daughter and I thought, I don’t want to do that any more. I had done 40 films in a decade, and even though there were aspects of it that were incredible, it was also pretty lonely. I had such a different life then,” says Paltrow of the “life crisis” that precipitated Goop. I'm a real person who wants to eat delicious stuff' Her brand was already global, she had more than a decade of magazine covers behind her, and when she talks about "seeing a marketing guy in New York who gave me the name, and hooked me up with a guy to get it going", one must appreciate that hers is a circle that includes people such as Steven Spielberg (who is her godfather) and Brian Chesky, the internet billionaire and co-founder of Airbnb, whom Paltrow still "calls up for advice". OK, so she wasn't exactly an unknown when she decided to launch. Not bad for an actress with little or no experience in internet publishing who conceived her business plan at her kitchen table in Belsize Park. And increasingly, they meet other Goopers at Goop summits (the next will be in London this spring), where they pay up to $2,000 (€1,745) to take part in wellness workshops, yoga sessions and meditation classes. ![]() They buy Goop-endorsed books, accessories, vitamin tablets, clothes, skincare products and sex aids. Some of the advice is fairly benign other titbits, such as its advocation of coffee enemas or consulting a “shamanic energy medicine practitioner”, have invited widespread criticism and anger. Goopers still go to the site for advice on everything from “how to teach kids financial literacy” to the “merits of having a smart shoe wardrobe”. Photograph: Colin Young-Wolff/Invision/AP Gwyneth Paltrow with her ex-husband Chris Martin. It was given a valuation of $250m during its last round of funding last February. But from being a “place to solve my own problems”, as she describes its early years, the business has since become a sprawling multi-category business with a staff of 220. And where she decided to go public with her engagement to Falchuk. It is where, in 2014, she announced she and Martin were “consciously uncoupling” following 12 and a half years of marriage. The details of the ceremony are only made available a few days later via a post called The Wedding Party, on Goop.įrom its launch in 2008, Goop was designed to be Paltrow’s own breaking-news service. Tomorrow she will travel back to the US and her children, Moses and Apple, from her previous marriage to the British pop star Chris Martin. Paltrow has been enjoying something "vaguely" resembling a honeymoon ever since. The husband is Brad Falchuk, the scriptwriter and television producer Paltrow married 10 days earlier in Amagansett, New York. Beside that sits a bouquet of white flowers. The dining table is spread with hair and make-up products, all waiting to get Paltrow photo-ready for the opening of a pop-up Goop store. I wander into the living area to have a closer look at planet Goop. ![]() She kicks off her sneakers and starts sorting prototypes of clothes being developed for Goop's range, G Label. "I mean, it seems kind of a shame not to make the most of it while I'm here, right?" she says. It encapsulates the greige luxury one might find in a romantic comedy by Nancy Meyers. Minutes later, we step into an apartment-style penthouse overlooking Mayfair. Let's just go up to my suite and order room service?." Turns out the author of five cookbooks, including the about-to-be-released The Clean Plate, a collection of meal plans, detoxes and cleanses, quite fancies a club sandwich instead. She looks at the menu once more before announcing: "I can't eat this shit. ![]() “Oh my God,” says Paltrow in that familiar flat-vowelled American drawl. We politely study the menu, a delectation of seasonal recipes whose highlights include a lamb’s neck, cooked for 36 hours, served with miso and girolles, and roast bream with Dorset snails. But even she can't take the edge off the froideur in the private dining room, with its tasteful greys and air of whispered deference. Perfectly blonde, tanned and freckled, the Oscar-winning actress and founder of the online wellness empire Goop radiates the sort of golden aura possessed only by the really, truly famous. Gwyneth Paltrow arrives at Marcus, the Michelin-starred restaurant at the Berkeley Hotel, London, just as the lunch service is getting started.
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